AIGA Votes

April 17, 2008

This was an interesting project. We didn’t get as far as we wanted to in the beginning, but I think I came up with a pretty interesting poster and button choice. The project was to be a call to action for AIGA memebers and other designers to get registered and vote in the upcoming presidential election. I think if we hadn’t started so late in the semester, we could have taken this a lot further, but I’m pleased to see everyone just having fun with it. I particularly enjoyed Nick and Julie’s posters. Julie had a nice idea to make hers life-size and have different designs in different areas of the town. Nicks poster lent itself to a page from a coloring book, so he was thinking he could take his down that road. My design was purely visual. I tried to use the size of the template and the pattern of the design to pull in viewers from a distance to see the important information.


Printers Guide

April 17, 2008

The printers guide is a compilation of all of our work. It is an extension of the word pair project. Each of us designed two pages, made our own cover, and table of contents page. The inner pages had to include each of the pictures we used for the word pair project. The point of the book is for a reference guide to find printers in the area and online print services. There were not really any parameters to follow other than the images, so I think we all went a little crazy on the designs. We also got to use to output the books, so it was a bit of a learning experience with a print on demand service.

Self Branding…

April 17, 2008

…can be extremely frustrating. It’s really hard to make a mark that says “MICHAEL MAHAFFEY” and captures some sort of personality. So to begin, I used my face, which proved to be a bad idea that just got worse the longer I tried to use it. I decided to go with a simple mark that resembles an ‘M’ because I wanted it to reflect the simplicity of most of my design. It feels different to brand a company or group than to brand yourself. When you brand a company, your showing your perception of that company based on the information you received from them. Branding yourself is just a totally different struggle.

After making my mark, everything else has just seemed to fall into place. I chose to go with a natural looking craft paper and used colors that I thought would play off of that well. This is a nice project because I will actually have collateral that I can use in the “real world.”


April 17, 2008

Working on TAKE ROOT was a really great experience all around. Even from the beginning I think everyone really got into it. I think we  all care about our environment, so even in the initial stage of making a name and logo the group was pretty fluid in making choices. The final logo that we all picked turned out to be a very strong mark. It was an easy logo to implement into the design of the brochure, especially.

I think what made this project so significant for me was that it wasn’t an ordinary design that would eventually be put into a magazine and ultimately thrown away. This was something that we all had a part in that will benefit our community, and hopefully will live on after the initial stages. It was rewarding to be recognized at the event at the end of it all.

I was truly proud of the work across the board. Working with the people from Leadership Chattanooga was really fun becuase they just seemed to let us go and do what we thought was right. They were enthusiastic about our work, and for the project overall, so they made the work we put into TAKE ROOT worth it.

Printing at Chattanooga State

April 7, 2008

We were invited to watch the process of our Take Root work at Chattanooga State. It was great to see the different processes as they were actually…well, in process rather than to see pictures and diagrams in a book. I think what was so fascinating to me was the scoring and perforating. It went so fast that it was hard to believe it was actually happening. It almost looked like there were ‘already scored and perfed’ pieces in the machine and were just coming out as the un-scored pieces were going in. Pretty incredible. The guys there are very knowledgeable and friendly. I would be happy to use them as a printer choice as long as I can.