Before Richard Beeland and Janis Hashe came to the class to speak about press releases, I knew absolutely nothing on the subject. Now, at least I know to do the following: make it read easily enough for an eighth grader, have back-ups for whatever you are talking about, send out a week before the event, and usually send via email. Press packs are a different beast, evidently. That seems to be where the designed pieces come into play. They contain all the documents, logos, pictures, brochures, research, quotes, and sometimes even a bonus prize, like a moon pie.
